This guide will explain how you can create an online marketing plan tailored around your NFT project focused on growth and sustainability.
What is an NFT Community?
The word “community” is an important aspect to consider when researching or looking to invest in an NFT project. The owners of an NFT project are typically referred to as “the community”. Community is a larger word that refers to individuals interacting with the project on social media and those wishing to mint before an NFT drops.
After the NFT reveals, the Post Mint community NFT project owners would frequently connect via private Discord discussions and discuss topics like roadmap, floor prices and daily check-ins with GMs (Good Morning).
NFT Community
Are you a Company?
Examples of NFT Communities
Here you can find the top NFT communities to join. What exactly makes a good NFT community?
Other than just focusing on floor prices, good NFT communities have real-life utilities, discuss other topics, hang around Discord and engage in real life meetups. Just like how you would when you join a club, except with NFTs you gain ownership.
Below are some examples of how NFT communities hang out and interact with each other in the space.
Doodles and their merch.
where to find @doodles at @NFT_NYC part 2:
— doodles (@doodles) November 3, 2021
stop 1: @coolcatsnft meetup
stop 2: @RealSupDucks meetup
(thank you to both of these communities for hosting the doodlegang)
look for the @doodles unofficial merch by @weareamrNFT
we're giving away unofficial merch - patches https://t.co/4GQuzDxiNJ pic.twitter.com/SUwjoO2qEc
#NewNFTProfilePic NFT by @coolcatsnft
— dddrew.eth (@dddrew22) June 23, 2022
The Cool Cats activations at their event for @NFT_NYC were amazing. The best of the conference by far 👏 pic.twitter.com/TSr9vrH36g
Merch supplies are becoming very limited, and some are exclusives for NYC.
— Cool Cats (@coolcatsnft) June 23, 2022
Arrive early to grab the best of what's left!
An online restock of non-NYC exclusives will happen through our online store in the future. pic.twitter.com/QLZtycyEIt
NFT Community
NFT communities also hang out on Twitter spaces for casual chats and virtual parties.
Machi Big Brother is well known within the NFT space, owns a lot of BAYC and gave JJ Lin (Singer) a BAYC.
Party Horses have a dedicated meet up channel for real-life meetups. Although this NFT project is relatively small scale and not your typical BAYC, the community is pretty small and tight. You actually feel like you’re making real friends in this community.
Define Your NFT Purpose and Vision
Social dynamics are the foundation of effective NFT projects. Demand and social status are influenced by exclusivity. The real strength of NFT communities, however, resides in the immense marketing force that can be unleashed on social media when members become brand advocates.
What utility are NFT projects building today?? Are there any actually exciting real world applications?
— azf.eth 🥃 🍌 🔮 (@azfnft) June 23, 2022
500+ projects commented on my post last week on NFT utility. Here's what I found and why many will fail.
🧵 👇
Talk about thinking of your Twitter feed as a way to showcase your brand narrative over time. Share current and past blog posts, positive brand news, industry events. The content you’re producing can be strategically repurposed with your Twitter audience in mind. Fresh happenings and revisiting evergreen topics creates an interesting mix for audiences following your brand.
NFT Community
Create Unique and Viral NFT Content
Memes are one good way of creating viral NFT contentMemes are a significant part of our lives, especially in online communications. They entertain us and define how we experience pop culture, political moments, and everyday struggles. The occasional jokes reduce stress and improve the emotional connection between friends, colleagues, and even random Internet users.
Today, memes are widely used in advertising, on social media, in brand communication. They make a low-cost way to create content that gets shared widely, which is a great tactic to promote your brand and products.
Take Goblintownwtf for example which took the NFT world by surprise during the recent bear market. The NFT world has never seen such content before and it’s unique and definitely captured the attention of many.
ₕᵢₕᵢ gₒbₗₒₙᵢ!! dₐ @steveaoki ₐₙ @goblintownwtf ₘₐₑd dᵢₛ ₛₚₑₛₕᵤₗ ₛᵤₙg fₑᵣ yᵤ! ₚₗₛ ₑₙⱼₒᵢ. ₚᵢₛₛ ₒₙ Dₐ Dₐₙₛ Fₗᵤᵣ! ₑₑₜₛ dₐ gₒbₗₒₙᵢ ₐₙₜᵤₘ!https://t.co/21voPgnEpn
— goblintown.wtf (@goblintownwtf) June 25, 2022
Collab & Strategically Partner with other NFT Projects
Snoop x Eminem merch drop pushed. We’ll tweet here with timing updates.
— Bored Ape Yacht Club (@BoredApeYC) June 24, 2022
Plug Pass is a virtual NFT plug. Once you have the pass, you are granted access to exclusive NFT Discord servers, the Kosher Crew. There are 969 passes available for minting, meaning 969 opportunities to reap the rewards.
It’s called network effects. When Bored Ape Yacht Club and CryptoPunks merged their businesses, people were asking why? Well, sometimes 1+1=5. If you have an NFT project, you should be strategically partnering and collaborating with other projects to share audiences to help each other grow.
First, what is a collab? There’s different types known as white list collab giveaways, there’s sharing of resources collabs, there’s joint project collabs, and more.
Here are examples of how Web2 companies have been collaborating in the past.
Bored Ape Yacht Club x Adidas –
So how do you actually get these collaborations done?
- First, you need to research who is in charge of marketing or collaborations at the company that you want to work with.
- If it’s a small startup, that’s typically the founder.
- If it’s a large organization, they would have a person in charge of strategic partnerships or marketing specifically. Here is an example of somebody at Adidas –
Link to Tweet about NFT collabs and partnerships –
How to ask for a collab
— Ashh (@ashh_eth) March 18, 2022
a 🧵👇
Looking for a Blockchain Marketing Agency?
Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.
NFT Community
Overview of NFT Community Growth Marketing Strategies
Want to build a great NFT community through influencers? Get access to our do-it-yourself crypto influencer database, or if you need a crypto marketing agency to do the work for you, book a call and contact us at Crowdcreate.
