However, ICO PR and crypto marketing is a necessary social proof for companies that want to appear as legitimate as possible. Within the realm of ICO publications, there are tiers. The high quality, expensive placements can be offered by companies such as Waschman or Melrose PR.
Other ICO PR firms target mid-tier publications such as TechBullion.com, Coinmarketnews, and Coinspeaker.com. These ICO PR agencies are just as legitimate. Alot of people within the community seek out these publications specifically to bet on new ICOs. Crowdcreate can easily guarantee these article placements. Blonde 2.0 is another company that can guarantee article placements at a number of high and mid tier publications.
If you wish to go the cheapest and most extensive route, you can simply run a bounty campaign for written publications. However, these articles are usually poorly written or simply not written at all.
A small boon for ICO and Crypto PR not available to many other marketing routes is that you can hire non-crypto related publications to place your works. There are third party companies completely outside of the cryptosphere that do incredible work. These companies are usually priced slightly higher but may be worth the price.