How to Get Crypto PR
Crypto PR agency marketing guide
A good crypto & blockchain press release focuses on these key elements:
WHO – Who are you and what do you do in the world of crypto? The shorter and concise your pitch where people can understand the better. Example – Rather than saying you are “Bitcoin – A decentralized cryptographic hash for the transfer of value”, say you are “Bitcoin – Digital Money”.
WHAT – What is the big announcement? This can be anything from a partnership with another crypto exchange platform or major milestone hit at your company. Example – Coinbase announces 1 million users.
WHEN – When did it happen? What are future predictions or insights that you can provide? A good press release is relatable to market events. Try your best to explain what is happening in the industry and why you’re relevant.
WHERE – How can crypto enthusiasts learn more about the big announcement? A clear call to action such as a website link with dedicated landing page will help you convert visitors to users.
Need help writing a Press Release and getting PR exposure? Contact our crypto PR marketing agency team at Crowdcreate to help you.
Check out these examples of press releases from CoinBase, a publicly traded crypto company.
Access a Crypto PR Journalist Database
You want to make sure you focus on journalists that cover crypto. The two major publications in Crypto are CoinDesk and CoinTelegraph. Yes, there are hundreds of other publications but these are the big ones that you should focus on for maximum exposure. If you want to try smaller outlets, research your competitors and see where they are getting featured.
Pitch these Crypto Journalist Writers Why You’re Interesting
Looking for Crypto PR Agency Marketing Guide for your Project?
Connect with Crypto Writers on Crypto Social Media
Be genuinely interested in the crypto writers, journalists, and crypto influencers that you’re pitching. Follow their Twitter accounts and know the type of story they write. Engage with them by posting comments and socially sharing their articles so they get more visibility. It’s a 2-way street when working with journalists.
Follow-Up At Least 3-5 Times
Yes, it’s time consuming, but email is increasingly becoming a flooded marketing channel. Your job is to stand out by sending engaging emails that are respectful and get opened.
Remember, it is also a PR journalist’s job to create good content that people want to read.
Publish your Press Release to the Wire
Optimize Your Crypto Pitch Every Month
Summary for Working with a Crypto PR Agency Marketing
Getting featured by a Crypto publication and getting PR for your business brings social proof, credibility, pageviews, new users, a boost in SEO, and so much more.