crypto PR agency marketing guide

Crypto PR Agency Marketing Guide

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How to Get Crypto PR

Crypto PR agency marketing guide

A good crypto & blockchain press release focuses on these key elements:

WHO – Who are you and what do you do in the world of crypto? The shorter and concise your pitch where people can understand the better. Example – Rather than saying you are “Bitcoin – A decentralized cryptographic hash for the transfer of value”, say you are “Bitcoin – Digital Money”.

WHAT – What is the big announcement? This can be anything from a partnership with another crypto exchange platform or major milestone hit at your company. Example – Coinbase announces 1 million users.

WHY – Why is this announcement important? Explain to the reader why this is worth reading. Don’t think about it from your perspective, but from an outsider that is being exposed to your business for the first time.

WHEN – When did it happen? What are future predictions or insights that you can provide? A good press release is relatable to market events. Try your best to explain what is happening in the industry and why you’re relevant.

WHERE – How can crypto enthusiasts learn more about the big announcement? A clear call to action such as a website link with dedicated landing page will help you convert visitors to users.

HOW – How is this beneficial to the reader? Most companies get it wrong by focusing on themselves, think first about how you can provide value to the reader of the press release.

Need help writing a Press Release and getting PR exposure? Contact our crypto PR marketing agency team at Crowdcreate to help you.

Check out these examples of press releases from CoinBase, a publicly traded crypto company.

Access a Crypto PR Journalist Database

You want to make sure you focus on journalists that cover crypto. The two major publications in Crypto are CoinDesk and CoinTelegraph. Yes, there are hundreds of other publications but these are the big ones that you should focus on for maximum exposure. If you want to try smaller outlets, research your competitors and see where they are getting featured.

Crowdcreate runs a crypto PR journalist database so you can get access to the writers in the industry.

Pitch these Crypto Journalist Writers Why You’re Interesting

The general rule of thumb is to keep it short, succinct and interesting enough so they want to respond. If at first you don’t succeed, try again. Need help writing a pitch email to a journalist? Contact the team at Crowdcreate. We’ve sent hundreds of thousands of emails in different industries of finance.

Looking for Crypto PR Agency Marketing Guide for your Project?

That’s what we do here at Crowdcreate. Imagine if you could get these Crypto PR Agency talking about your project? Book a call with our team to learn more.

Connect with Crypto Writers on Crypto Social Media

Be genuinely interested in the crypto writers, journalists, and crypto influencers that you’re pitching. Follow their Twitter accounts and know the type of story they write. Engage with them by posting comments and socially sharing their articles so they get more visibility. It’s a 2-way street when working with journalists.

Follow-Up At Least 3-5 Times

Yes, it’s time consuming, but email is increasingly becoming a flooded marketing channel. Your job is to stand out by sending engaging emails that are respectful and get opened.

Remember, it is also a PR journalist’s job to create good content that people want to read.

Publish your Press Release to the Wire

Be sure to publish your crypto press release to a syndication service such as Cision’s PR Newswire or eReleases. This helps you get added exposure and can also help with SEO. Backlinks are important if you want to rank for top keywords that can help grow your business.

Optimize Your Crypto Pitch Every Month

Stay consistent and be sure to regularly publish content. If a pitch doesn’t work one month, don’t give up and don’t take it personally that the journalist isn’t interested in what your company is doing. Just remember, pitching journalists is a marathon not a sprint.

Summary for Working with a Crypto PR Agency Marketing

Getting featured by a Crypto publication and getting PR for your business brings social proof, credibility, pageviews, new users, a boost in SEO, and so much more.

If you’re looking to work with a crypto PR agency that also offers full service crypto & blockchain marketing strategy, contact our team at Crowdcreate.

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